Companies hired to market troubled teen programs. They build the programs' websites, publish pages for towns the programs are not in,
run directories and help lines that present themselves as independent, sell or trade parents' inquiries, answer critics and reviews,
and write instructions for AI chatbots.
How it works: How Troubled Teen Programs Market Themselves Online.
Know of a company that belongs here? Tell us about it.
4 marketing companies.
All Kinds of Therapy
Active
What they do for programs
- Runs "independent" directories or ranking sites
- Directory listings for programs at $400 a month
Owners and key people
- Jenney Wilder (founder; closed her educational consulting practice in 2015)
Their websites
Its listing pages say "No pay-to-rank listings. Everyone here is human-verified." A 2026 press release calls it "a leading consumer-advocacy platform." Its listing for Provo Canyon School still called it "a leading national provider of residential youth treatment" after Utah ordered the school's last campus closed in July 2026.
Sources: Free help paid by programs; Allkindsoftherapy com about us captured 2026 10 02 (PDF); Allkindsoftherapy com pricing captured 2026 10 02 (PDF); Allkindsoftherapy com provo canyon school captured 2026 10 02 (PDF); All kinds of therapy expands directory ecosystem with wave of… (prweb.com)
Best Choice Admissions Services
Active
Also known as: Best Choice Admissions; Best Choice Network
What they do for programs
- Help lines, admissions or placement services
- The help line on Exceed Marketing Solutions' directories; TeenChallengeSchools.com labels its pages "by Best Choice Admissions"
Owners and key people
- David Bolthouse (chief executive, as The Warren reported in 2022)
Their websites
Its home page says that "BEST CHOICE IS SPONSORED BY SCHOOLS AND PROGRAMS, THEREFORE OUR HELP IS OFFERED AT NO CHARGE TO FAMILIES." It shares a Spanish-language phone number with the Exceed directories. Earlier it told parents it was "a contracted agent of institutions" paid "a flat fee" for every enrollment; today it says it does not favor programs "based on financial incentives."
Sources: Free help paid by programs; How troubled teen programs market themselves online; Bestresidentialtreatment com home captured 2026 10 02 (PDF); Best choice network (thewarren.exposed, archived 2023)
Exceed Marketing Solutions
FL, United States · founded 2021 · Active
Also known as: Exceed Marketing Solutions, LLC
What they do for programs
- Builds program websites
- Search engine optimization
- Pages for many towns a program is not in
- Runs "independent" directories or ranking sites
- Instructions for AI chatbots (llms.txt, hidden page text)
- Manages clients' "ancillary sites, social media, directory listings, hosting and email accounts"
- "Search Ranking and AI Inclusion (SEO and GEO)"
Directories, help lines and review sites they run
Programs they market
Companies they market
- Oklahoma Adult and Teen Challenge
Owners and key people
- David P. Bolthouse (founder and CEO; manager in Florida's corporate register)
- Barbro M. Bolthouse (manager in Florida's corporate register)
Their websites
Describes itself as "a leading marketing partner for boarding schools and adolescent therapeutic programs, helping them achieve and maintain full enrollment," and tells programs that "participation with Exceed includes free featured listings in our highly ranked directories." Its directories tell parents their owners have "no ownership, investment, equity interest, or controlling interest in any program featured or listed." On October 2, 2026, 15 of the 16 program and directory websites that publish instructions for AI chatbots (llms.txt) were made with Exceed's software; the programs listed above are the ones whose websites were. A former director of Brush Creek Academy and New Lifehouse Academy gives a testimonial on Exceed's site. Exceed's website, the Best Choice Admissions sites and Exceed's directories share one Bing webmaster verification code.
Sources: How troubled teen programs market themselves online; Telling ai what to say; Free help paid by programs; SearchResultDetail (search.sunbiz.org); Exceedmarketingsolutions com home captured 2026 10 02 (PDF); Exceedmarketingsolutions com our story captured 2026 10 02 (PDF); Exceed marketing solutions (thewarren.exposed, archived 2023)
The Envoy Group
Closed
Also known as: Envoy Group
What they do for programs
- Sells or trades parents' inquiries
- A referral network: programs passed on parents' inquiries that were "not a good fit for your program (usually 90% or more aren't)" to other network programs
Owners and key people
- Garret Bolthouse (president and chief executive)
- David Bolthouse (founder, as The Warren reported)
Their websites
Its pitch to programs: "easily referring inquiries that are not a good fit for your program (usually 90% or more aren't) with other network programs, and offset marketing costs while doing so," and "We custom target leads based on what parents are already searching for." Its site now says it "has closed its doors."
Sources: Free help paid by programs; Programs (theenvoygroup.com, archived 2025); Staff (theenvoygroup.com, archived 2024); Theenvoygroup duckdns org closed captured 2026 10 02 (PDF)
