Facility profile Mexico

Sunset Bay Academy

Also known as Centro de Bienestar Familiar de BC

Closed México, Mexico

Sunset Bay Academy was a residential treatment center in México, Mexico, operated by World Wide Association of Specialty Programs and Schools (WWASPS). It operated from 2008 to 2009.

About Sunset Bay Academy

It opened in 2006. It opened 2006 as Seaside Academy; renamed Pacific View Academy in 2007.source It was renamed Oceanside Treatment Center in July 2008.source It ended WWASP partnership April 2009; reopened as Sunset Bay Academy June 2009.source It was affiliated with WWASP.source

It was located in Del Rocio 725, Playas, Jardines Playas de Tijuana, Tijuana, B.C., Mexico.source It cost $1,995 per month ($23,940 annually) plus $2,500 one-time processing fee.source It alleged re-brand of Casa by the Sea; allegedly also uses the name California Leadership Academy.source

It claims no WWASPS affiliation; HEAL says sources suggest it is based on WWASPS.source

Timeline

From the records: who ran it and the deals that moved it, its names, and the deaths, incidents, inspection findings, lawsuits and news stories on file. Point at an event, or tap "More about this", for the details.

200820092013202020082020

  1. 2008

    1. Opened

      Opened in México, Mexico

    2. Incident2008–2011

      Sexual abuse

      An ex-staff member reports the Program Director from 2008 to 2011 had a sexual relationship with at least one upper-level resident and tried to coerce the...

      Sexual abuse 2008–2011

      An ex-staff member reports the Program Director from 2008 to 2011 had a sexual relationship with at least one upper-level resident and tried to coerce the resident and a friend into a threesome.

      source

  2. 2009

    1. Closed

      Closed

  3. 2013

    1. Incident

      Sexual abuse

      In 2013 a 17-year-old resident alleged sexual abuse by a staff member and witnessing other residents abused by staff; local police launched an investigation with unclear outcome.

      Sexual abuse

      source

  4. 2020

    1. IncidentOctober 2020

      Restraint

      A survivor reports being put in a chokehold and slammed to the ground for not following line structure while on crutches.

      Restraint October 2020

      source

Incidents on record

  1. 2008–2011 Sexual abuse

    An ex-staff member reports the Program Director from 2008 to 2011 had a sexual relationship with at least one upper-level resident and tried to coerce the resident and a friend into a threesome.source

  2. Sexual abuse

    A former staff member reported that co-founder Amy Ritchie had a sexual relationship with at least one upper-level resident; a survivor report alleges sexual grooming.source

  3. 2013 Sexual abuse

    In 2013 a 17-year-old resident alleged sexual abuse by a staff member and witnessing other residents abused by staff; local police launched an investigation with unclear outcome.source

  4. October 2020 Restraint

    A survivor reports being put in a chokehold and slammed to the ground for not following line structure while on crutches.source

  5. Abuse

    'Observation', isolated outdoor enclosures, is used as solitary confinement; a survivor reports students locked in for up to 3 months and being sent there for not eating 80% of a meal.source

  6. Abuse

    Survivors report widespread sexual abuse, allegations of rape, physical abuse, unsanitary conditions and solitary confinement at Sunset Bay Academy.source

  7. Sexual abuse

    Survivors allege director Hugo Wright raped a 15-year-old female resident and that the Heredia women knew and threatened her years later; none of these allegations have been confirmed.source

  8. Investigation

    HEAL stated it was investigating Sunset Bay Academy.source

Videos

Link to 'Marcus and Alexei Discuss Sunset Bay Academy - V2V Survivor Series' Watch on YouTube
Sunset Bay Academy - An Unqualified Nightmare - V2V Survivor Series Watch on YouTube
1 of 2

Staff

Administration

  • Amy H. Ritchie

    Former Co-Founder, Program Director (2008-2022, r/troubledteens wiki)source

    Elsewhere in the industry

    • Academy at Ivy Ridge Assistant Director of Girls Residential Life, Assistant Residential Program Director, Assistant Residential Director

  • Hugo Wright

    Former Directorsource

Notable staff

  • Dr. Habib B. Kuri

    Co-Owner and Medical Director (2025, r/troubledteens wiki)source

  • Guillermo Willie Heredia

    source

  • Karina Heredia

    source

  • Christina Heredia

    Former Academy Director (2008, r/troubledteens wiki)source

  • Daniela Salcedo

    Former Family Repsource

  • Erik Thor

    Former Staffsource

  • Roberto Murillo

    Former Therapist, Family Repsource

  • Dannia Vega

    Former Therapistsource

  • Erik Salazar

    Former Therapistsource

  • Felipe Padilla Trasvina

    Former Therapistsource

  • Guillermo Flores Caro

    Former Supervisorsource

  • Jazmin Ramirez Teliz

    Former Therapistsource

  • Lenin Partida

    Former Therapistsource

  • Mario Gomez

    Former Therapistsource

    Elsewhere in the industry

  • Maritza Martinez

    Former Therapistsource

  • Martha Zamudio

    Former Asst. Supervisorsource

  • Omar Felix

    Former Therapistsource

  • Oscar Correa

    Former Therapistsource

  • Rodrigo Ruiz

    Former Supervisorsource

  • Salvador Mayoral

    Former Therapistsource

Documents

From the Unsilenced archive

141 documents about Sunset Bay Academy that Unsilenced collected and Kids Over Profits does not hold a copy of. They open on Unsilenced's Google Drive. Their whole folder: Sunset Bay - Oceanside.

Documents (38)
SBA material - 2010 (103)

Wiki entries

Materials and links

External links

A program's own website is linked as an archived snapshot, so the page reads as it did when it was captured.

Survivor posts and discussion

Advertising and marketing listings

Other links

Record updated . Generated from the Kids Over Profits facility database. Suggest a correction